Chevy’s electric Blazer SUV fights to stand out in a crowd

General Motors Co’s electric Chevy Blazer SUV will be vital to the automaker’s effort to catch Tesla Inc in the US EV market, but by the time it hits showrooms next year it will be fighting a crowd of vehicles to run second in a segment dominated by Tesla’s Model Y.

The traffic jam over the next several years in the electric SUV segment could define winners and losers in the US auto market for years to come.

The US electric SUV market segment is projected to more than double in size to 2 million vehicles annually by 2026, according to AutoForecast Solutions, which tracks automakers’ future production plans. However, more than 90 models could be competing for very small slices of that pie, AutoForecast Solutions and other analysts said.

Tesla’s Model Y is by far the best-selling electric SUV today, and most analysts expect that to remain the case four years from now.

LMC Automotive predicts that by 2025, the Model Y will account for 15.6% of a compact and mid-sized electric SUV segment of 13 vehicles, including Ford Motor Co’s F.N Mustang Mach-E, the Hyundai 005380.KS Ioniq5, and Rivian’s RIVN.O future R2S compact SUV. Chevy’s Blazer is forecast to be in second place, but with only 6.6% of the segment’s sales.

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